The most important advantage and disadvantage of Alexa are that it is a Google tool that has to be updated regularly. You have to update your Google Toolbar so that you get all the updates that are necessary for keeping your site rank high in the search engine result pages (SERPs). It also helps in getting visitors to your site. In this article, I am going to talk about the advantages and disadvantages of Alexa.
Monitor the rankings
One of the first advantages of Alexa is that you can find out your own rank using this toolbar installed on your Internet browser. You can monitor the rankings for all the major search engines. In addition to your rank, you can see your daily searches, average position, and the top keywords used by people who visit your website. This information can help you decide on what changes need to be made to your website. So, if you want to make some changes to your website, you have to check your Alexa rank regularly so that you can understand what is happening in the online world.
Perform many tasks for you
The second advantage of Google Assistant is that it can perform many tasks for you. For instance, it can perform automatic updates of your website. Many people are still skeptical about using a web interface to control their own websites. But as I have said earlier, you can check your Alexa rank regularly to get regular updates on how many people are visiting your site, which keywords are being searched, and what the number of hits per day is. So, you will know exactly how to improve your website.
Connected with many different devices
Another one of the advantages of Alexa is that it is connected with many different devices such as Amazon Kindle, Google Chroma, microphones, TVs, and DVRs. If you have an internet-enabled home, you can connect your device to Alexa. It can also connect to many other devices which are either smartphones or netbooks. There are many people who still think that if they use Google Assistant, they can do all the tasks with a web browser.
Start using it right away
The third advantage of Alexa is that you can get started using it right away. This was one thing that Apple was not able to offer to iPhone users. In fact, the first version of the iPhone app was not that user-friendly at all. So, the main advantage of Alexa is that you can get started with it the moment you download it.
Very easy to use and learn
The fourth advantage of Alexa is that it is very easy to use and learn. Compared to Apple’s Siri, many people said that Alexa is much easier to understand. There were cases where many people complained about the difficulty of understanding the voice assistant of Apple. So, this was one of the many advantages of Alexa.
Help you with search engine ranking
The fifth and last advantage is that it can help you with search engine ranking. It has a feature called the Alexa Intelligence Bot. This feature is used for analyzing the keywords used by your customers in searching for products and services online. Once the analysis is done, you will know what are the keywords that were used by your potential customers. This is one of the advantages of Alexa that you can exploit to get a high rank in search engines.
But, this is one disadvantage of Google assistant. The interface of Google assistant can be compared to that of Apple Siri. Yes, it is very simple but there are certain features that might confuse some people especially those who are new to internet automation. Also, there are times when Google assistant can interfere with your other devices that use the internet such as, phones, laptops, and gaming consoles. So, it is still preferable to use other devices in addition to your google assistant.